The Bruce-anites

In the Book of Mormon, it talks about many kinds of  "ites".  There are Nephites and Lamanites.  There are Lemuelites and Ishmaelites, Ammulonites, Mulekites and Zoramites.  At one point in time, everyone was getting along, and it talks about how there were no more any other manner of  "ites".  But for the most part, every time some charismatic guy came along, a bunch of groupies gathered together and started calling themselves after his name.  Not much has changed over time. Now, we have the Bruceanites!